Graduate Certificate in Digital Marketing

机构类型: 大学/高等教育机构
等级: 研究生
CRICOS: 00301J

Graduate Certificates prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications. The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Masters of Marketing). In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.

学习信息

人类服务学士学位/商业学士学位

Queensland University of Technology (QUT)

金融研究生文凭

University of Technology Sydney (UTS)

专业会计研究生证书

Curtin University

Bachelor of Business (Entrepreneurship & Innovation)

University of Canberra

Bachelor of Business (Honours) (Advertising)

Queensland University of Technology (QUT)

Bachelor of Social and Economic Policy (Economic Policy)

University of Canberra